
Sail to the hidden corners of the world, and along the way, experience the ultimate indulgence. Enjoy butler service, the most delectable dining on the high seas, a masterful Spa and Wellness Center, graceful accommodations, and more.
A brand-new cruise line joined the ranks in 2007 when Celebrity Cruises announced that its newly refurbished Celebrity Journey would instead become the flagship of Azamara, a brand new cruise line. Azamara Journey was soon joined by Azamara Quest.
Celebrity, which took on Journey and Quest after parent company RCCL acquired the Spain-based Pullmantur, had originally planned to fold these 30,777-ton, 794-passenger boutique ships into its Celebrity Xpeditions sub-brand -- but it changed its mind. "We learned that these ships don't just constitute a slightly more upscale product than Celebrity," Royal Caribbean Cruises Ltd. Chairman and CEO Richard Fain says. "They are so distinct they deserve a line of their own."
Company executives have been frank about the fact that Azamara competes primarily with Oceania Cruises. Celebrity President Dan Hanrahan says this style of cruising is unlike anything ever offered by the line. As such, it not only deserved its own moniker but also would carve out a new cruise category: Azamara is billed as a "deluxe" cruise line (typically, cruise fleets are described as bargain, mass-market, premium or luxury; deluxe fits in between premium and luxury).
At the heart of the differences between Azamara and parent Celebrity are the Azamara vessels themselves. Their smaller size and high crew-to-passenger ratio produce a more personalized and attentive level of service than their large cousins. Other aspects of the hotel departments onboard represent embellishments over those same aspects on Celebrity's ships. Butlers, for example, a perquisite of suites elsewhere, come with every stateroom, from the lowliest inside to the biggest, most luxurious suite.
Onboard lifestyle is more contemporary, with all meals in all restaurants served open seating, and an upscale casual dress code.
Enrichment is embellished as well with each voyage including an onboard "destination specialist" who is there to give significantly more in-depth information on and orientation to scheduled ports of call.
The line is operated by its own team of onboard and corporate executives and hotel directors; some of them come from Oceania.

Azamara is the new, deluxe cruise experience for discerning travelers who long to reach out-of-the-ordinary destinations and indulge in amenities and service unparalleled on the high seas.
The unique offerings of Azamara are beyond compare: butler service is provided in every stateroom; shore excursions, are designed to let guests become part of the fabric of life in each destination; enrichment programs offer everything from culinary to photographic explorations; two specialty restaurants provide the finest cuisine at sea; live entertainment can be enjoyed nightly; and the level of service offered is unmatched. Azamara Cruise Lines consists of two intimate ships, Azamara Journey and Azamara Quest.
Azamara Cruise Lines unlocks the hidden corners of the world for those who desire to immerse themselves in rich details of the cruise voyage. Both luxurious ships, the Azamara Journey and Azamara Quest, create a more intimate experience while allowing access to the kinds of remote ports of call most vacationers long to reach. Every moment onboard represents a rich array of finely crafted details and graceful amenities - butler service in all staterooms, small-scale immersive shore excursions, enriching offerings such as culinary and photographic explorations, customized stateroom experiences, and culinary encounters inspired by the world's most renowned chefs - delivered with a passionate commitment to service.
For the 710 cruise passengers fortunate enough to embark on one of these unique voyages, each moment at sea embodies the pinnacle luxury and each footstep onshore accentuates the difference between visiting a place and getting a true sense of place.
Unforgettable Itineraries - Azamara Journey and Azamara Quest have been designed to navigate into smaller, more remote ports of call, giving vacationers the opportunity to see destinations they could have never dreamed of seeing before. Azamara Cruise Lines will visit destinations such as Asia, Africa, Australia, Antarctica, the Caribbean, Mediterranean, Panama Canal, South America and more.
Impeccable Service - Onboard Azamara Cruise Lines there are no unimportant details to be overlooked. Even the most minute aspect of each voyage has been carefully considered - every amenity and luxurious nuance is delivered to ensure that the cruise experience resonates. Guests sailing with Azamara will enjoy a more exclusive guest experience. Azamara Journey and Azamara Quest offer 15 variations of accommodations, all featuring butler service as well as concierge-style amenities, including fresh-cut flowers, fresh fruit, Elemis toiletries, complimentary use of Frette cotton robes, plasma televisions, European bedding, shoeshine service and much more.
Sumptuous Dining - Each meal onboard Azamara Cruise Lines promises to be a voyage unto itself, with nightly culinary artistry inspired by the world's most accomplished chefs and by the bountiful regions through which each itinerary travels. To further enhance the experience, vintages from an extensive wine list will be offered to complement each dish. In addition to the main dining room (Discoveries), the Journey and Quest both feature two specialty restaurants. Prime C is a steak and seafood restaurant. Aqualina pairs regional, multi-course Mediterranean-style menus with wine menus. Both Azamara cruise ships have open dining and do not require formal dining attire.